The United Nations Population Fund (UNFPA) has launched the 2024 edition of the 16 Days of Activism against Gender-Based Violence (GBV) campaign in Ghana, marking a significant step towards ending violence against women and girls. The campaign, observed annually from November 25th to December 10th, seeks to raise awareness and inspire action to combat GBV globally.
In Ghana, the campaign has taken on a dynamic approach this year through an innovative partnership with the Ghana Private Road Transport Union (GPRTU). This collaboration aims to utilize GPRTU’s expansive network of public transport operators, including trotro and taxi drivers, to spread critical messages on GBV prevention and access to support services. Commuters across the nation will receive life-saving information during their daily travels, enhancing public awareness about the pervasive issue of GBV.
Partnership
Speaking during the launch event at Odowna Station, Accra, Dr. Wilfred Ochan, UNFPA Country Representative, emphasised the strategic significance of the partnership. “Transport operators have daily interactions with millions of people. By working with the GPRTU, we are creating a unique platform to reach individuals where they are, educate them on GBV, and encourage collective action to prevent it,” he remarked.
The campaign launch also featured remarks from the Minister of Gender, Children and Social Protection, who reiterated the government’s commitment to addressing GBV. “Gender-based violence is not just a personal tragedy—it is a societal issue that threatens our progress as a nation. The government remains dedicated to providing essential services and empowering survivors. However, we cannot do this alone. It requires all stakeholders to join the fight,” she said.
A central theme of the campaign is the empowerment of individuals to challenge harmful societal norms and practices that perpetuate violence. Through public education initiatives, workshops, and community-driven events, the campaign seeks to equip people with the tools to identify and combat GBV in all its forms.
Advocacy
GPRTU leadership also expressed pride in their role in advancing the cause. “As a union that interacts with diverse groups daily, we are committed to being agents of positive change. This partnership with UNFPA is an opportunity to educate the public and contribute to a safer Ghana for everyone,” noted a GPRTU representative.
The 16 Days of Activism campaign is a global movement that began in 1991 and is observed in over 180 countries. This year’s activities in Ghana are expected to not only raise awareness but also mobilize collective action to create a future free of gender-based violence.
Organizers are urging citizens to engage in the campaign by attending workshops, participating in community forums, and spreading the message through social media. As the campaign unfolds, the collaboration between UNFPA and GPRTU exemplifies the power of partnerships in addressing social challenges and creating lasting change.
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