Mr. William Yamoah, Director of Finance and Administration at the NPP Headquarters
The Director of Finance and Administration at the New Patriotic Party (NPP) Headquarters, has called on the rank and file of the party to intensify grassroots engagement, and decentralise the party’s campaign strategy to secure future electoral victories.
In an exclusive chat with the Daily Statesman, Mr. Yamoah stressed that the party must “tell its story at the constituency level”, and avoid over-centralised campaign approaches that focus solely on national messaging.
Local structures
Mr. Yamoah emphasised that the party’s strength lies in its local structures, noting that polling stations, electoral areas and community networks are the heartbeat of NPP’s political success. “The people need to see how policies impact their daily lives. National endorsements and slogans alone cannot win elections. By focusing on communities and empowering local leaders, the NPP can strengthen its base and ensure sustained political momentum,” he said.
Mr. Yamoah noted that the NPP had a long record of delivering policies that empower ordinary Ghanaians, pointing to achievements under Presidents John Agyekum Kufuor and Nana Addo Dankwa Akufo-Addo. Under Kufuor, he noted, the introduction of the National Health Insurance Scheme (NHIS) removed financial barriers to healthcare, while the Capitation Grant and School Feeding Programme boosted enrollment rates, particularly among girls and children in rural areas. He also mentioned that Kufuor’s investor-friendly policies also laid the groundwork for Ghana’s 2007 Jubilee oil discovery, demonstrating that wealth is most reliably created when private enterprise is empowered.
Turning to the Akufo-Addo era, Mr. Yamoah said initiatives like Free Senior High School (Free SHS) and expanded technical and STEM education had transformed education access, giving millions of young Ghanaians opportunities to train not only as workers but as owners and innovators. He also highlighted the One District One Factory (1D1F) programme, Planting for Food and Jobs (PFJ) and the Ghana Card as initiatives that convert citizen participation into tangible economic outcomes.
Empowering story
He indicated that the story of the NPP was one of empowerment, emphasising that it revolved around providing citizens with the tools, opportunities, and dignity they need. “From healthcare to education, industry to agriculture, and digital transformation, our policies are designed to turn ordinary Ghanaians into active participants in national development,” he added.
He urged party members to avoid internal conflicts, and focus on maintaining unity for the party’s future. He emphasised that personal attacks and blame games undermine cohesion, which he described as essential as the party looks ahead. Mr Yamoah called on members at all levels to prioritise the collective interest of the party over individual differences, stressing that careful and considerate communication is necessary to safeguard unity. He warned that disunity at this stage could weaken the party’s ability to regroup and prepare effectively for the 2028 political contest.
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