President of CADEG and Group Chief Executive Officer of NABUS Motors, Obrempong Nana Adu Bonsu Agyekum Prempeh
The President of the Chamber of Automobile Dealership Ghana (CADEG), Obrempong Nana Adu Bonsu Agyekum Prempeh, has called for higher professional and operational standards in Ghana’s automotive industry, saying the sector’s future must be built around consumer confidence, reliable service and sustained investment in people and technology.
Nana Adu Bonsu Agyekum Prempeh, who is also the Group CEO of NABUS Motors, made the call at the official launch of GAC vehicles in Accra, where he represented the automotive industry and addressed stakeholders on Ghana’s automotive market and the future of mobility.
Greater choice
He said the growing number of automotive brands entering the Ghanaian market presented an opportunity to give consumers greater choice, but warned that the industry must ensure that competition does not come at the expense of quality and accountability.
“The future of Ghana’s automotive industry is promising, but that future must be deliberately built through: collaboration, standards, investment in people, technology innovation and above all, it must be built around the confidence and interests of the Ghanaian consumer,” he said.
Nana Adu Bonsu Agyekum Prempeh said the arrival of GAC, together with FET AUTO’s commitment to the Ghanaian market, could contribute significantly to the development of the sector if supported by reliable service and sustained investment.
He described the combination of GAC’s automotive capabilities, technology and product quality with FET AUTO’s local market commitment as “a welcome addition” to Ghana’s automotive landscape.
“It carries significant potential to broaden consumer choice, strengthen competition, encourage higher standards and contribute to the next phase of automotive growth in Ghana,” he said.
Measure of success
However, he stressed that the real measure of success would extend beyond vehicle sales and would depend on the confidence consumers developed in the brands and dealerships serving them.
According to him, Ghanaian consumers are increasingly discerning and now demand answers on several issues before purchasing vehicles, including safety, reliability, fuel efficiency, technology, value for money, availability of spare parts, warranties and dependable after-sales service.
He therefore urged industry players to make professionalism, transparency and responsible dealership practices central to their operations.
“Ghana needs an automotive sector in which consumers can trust the information they receive, the vehicles they purchase, the warranties provided to them and the technical support available throughout the life of those vehicles,” Mr Prempeh stated.
He also said Ghana must prepare for profound changes taking place in the global automotive industry, particularly the growing adoption of electric vehicles, hybrid technologies and increasingly sophisticated automotive systems.
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