Kojo Oppong Nkrumah, Minister of Information, addresses the forum
The Minister of Information, Kojo Oppong Nkrumah, has disclosed that Government has commenced engagements with international TV platforms to host more Ghanaian TV channels on their global platforms, in a partnership that is likely to improve advertising revenues for broadcast entities.
The Minister made the disclosure during the release party of CNBC Africa’s Greatest Star Documentary Film on Ghana on Tuesday.
The move, according to him, is aimed at increasing Ghanaian media’s access to international markets, and broadcast Ghanaian contents globally.
The Minister also added that the government plans to increase international viewership of locally produced television content, and acquire a larger global audience for Ghanaian TV stations.
“The Ministry of Information is commencing engagements with global broadcasting regulators through embassies in Ghana to facilitate the hosting of Ghanaian TV channels, which will promote Ghana’s economic and investment potential on international transmitting channels. We believe this will assist Ghana’s investment and tourist potential and opportunities in global marketing,” he stated.
Benefits/potentials
According to the Information Minister, it will also aid in the export of Ghana’s multimedia content into the foreign market and the growth of the global market share of local television networks.
He hopes this should eventually increase export income accruing to the Ghanaian economy. “Already, we received a request from some Ghanaian TV networks and bouquet providers, and we will do all that is within our power to assist them in entering global markets,” he said.
Outlining some of the advantages, the Minister said it would help Ghana build a global presence for TV content, and establish an international voice for Ghana.
“There are hosts of advantages Ghana stands to benefit should Ghanaian media content make it to the global scene,” he stated.
To this end, Mr Oppong Nkrumah reiterated the call, especially to production and media houses of Ghanaian origin, to also develop content that markets Ghana’s opportunities and potential to local and international audiences. He added that this would be a good contribution to growing the Ghanaian economy
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