A Deputy Communications Director at the Office of the President, Jefferson Sackey, will speak at the maiden edition of the Inspired Alswel Foundation (IAF) Volunteers and Ambassadors Training on July 13, 2024. The event, which will be under the theme “Unleash the Power,” will take place at the British Council, Accra.
He is expected to share valuable insights on effective communication and public speaking. The training forms preparation towards the IAF Young Advocates Training Programme (YATP-24), which is aimed at enlightening the youth on volunteerism, communication, branding, and how to leverage the dominance of artificial intelligence to maximize the Foundation’s brand presence.
Mr Jefferson Sackey is a multiple award-winning Ghanaia journalist, Media Consultant, Film Maker, and PR Strategist. He served as the Media Relations Officer to the Foreign Ministry while President Akufo-Addo served as Ghana’s Foreign Minister during President Kufuor’s administration.
His professional media career started with TV Africa in Accra as a news reporter, travelling to conflict zones around Africa and bringing out stories on the programme “International Assignment”.
He served as the West African Correspondent for the German media giant DWTV for close to four years and was a contributer to CNN world View in Liberia. In 2011, he was hired by the Multimedia group to help boost its listenership on the Midday News having served the network with special reports.
In 2015, he was appointed the Vice President of Afroglobal Television in Canada, having won the 2015 Planet Africa award for media excellence.
Jefferson Sackey has been the brain behind many of the President’s media image especially when it comes to video documentaries. His 2008 Docie “Pushing the Ghanaian and African Agenda” revealed then candidate Akufo-Addo’s significant role in the J. A. Kufuor government as Foreign Minister, as a mediator of conflicts in war torn countries around the world, pushing the Ghanaian agenda internationally including conflicts in Lebanon, Liberia and Ivory Coast.
Ahead of the just ended 2020 elections he led in the production of a number of series including “The First Term, Story of a Working President” and “Leadership of Service, The so Far” which uniquely told the success stories of government.
Until his appointment as Deputy Director of Communications at the Office of the President in January 2021, Jefferson Sackey served as a Technical Advisor and Head of Preductions at the Jubilee House and also Presented a weekly TV series ” The Presidential Diary” which highlights the Presidents weekly activities. He is currently the NPP Parliamentary Candidate for Ablekuma Central Constituency.
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