Vikas Singh, Managing Director of DP World Ghana
By Bright Philip Donkor
One of the world’s most trusted biscuit brands, McVitie’s, has unveiled a fresh array of products to delight biscuit lovers across Ghana and beyond.
The new additions include McVitie’s Digestive Multigrain, McVitie’s Speculars Ginger, McVitie’s Choco Chips, McVitie’s Shortbread Bites, and McVitie’s Chocolate Shortbread, offering a unique blend of flavors, textures, and wholesome ingredients for every snacking occasion.
The latest launch reinforces McVitie’s commitment to innovation and customer satisfaction, providing a wider selection of biscuits that combine taste with nutritional value.
Notably, the Digestive Multigrain offers a healthier option packed with grains, while the Speculars Ginger brings a spiced twist to the classic biscuit experience. The Choco Chips and Chocolate Shortbread variants promise rich, chocolatey indulgence, and the Shortbread Bites present a convenient and shareable version of the traditional favorite.
These new products join McVitie’s already popular lineup, which includes beloved staples such as McVitie’s Digestive Originals, McVitie’s Chocolates, McVitie’s Rich Tea, McVitie’s Hobnobs, McVitie’s Shortbreads, and Jacobs Crackers. Together, the expanded product list caters to the diverse tastes of consumers, from those who enjoy classic teatime treats to those seeking exciting new flavors.
Quality
Speaking during the products launch at the Lancaster Hotel, Accra, on Friday, May 9, 2025, Vikas Singh, Managing Director of DP World Ghana, said McVitie’s had always stood for quality, tradition, and great taste. He believes that with this expansion, they were responding to evolving preferences while “staying true to the heritage that makes McVitie’s a household name.”
Vikas Singh noted that the professional industry had been in existence for many years, and it’s been a significant part of our journey. “When we think about our market presence, what immediately comes to mind is a product that stands as a true testimonial of quality. Over the years, we’ve built trust among customers, and today, many of them come forward to share their experiences with our product—not just as something they purchase, but something they physically consume and appreciate as part of their daily lives,” he said.
Strategic
Mr. Vikas Singh said the new variant was not just a flavour innovation but a strategic decision to make the product more accessible to a wider market.
“We believe this particular product has stood the test of time, and now we’re excited to introduce a chocolate variant,” Mr. Singh said. “Chocolate, by nature, is universally loved. What’s remarkable is that we are not just offering a new flavour—we’re offering it in smaller portions at more accessible price points, ensuring it’s affordable for everyone. This makes the product more sustainable and broadens its reach.”
Mr. Singh further noted that McVitie’s was refining its broader product offerings, including the popular digestive biscuit range, to meet increasing demand for nourishing yet affordable snacks. The brand’s variety now includes options such as mint, extra sugar, and chocolate-infused biscuits—all designed to cater to the preferences of children, teenagers, and adults alike.
“Our all-butter chocolate product, in particular, is a standout. It resonates with consumers across all age groups. On occasions like Valentine’s Day, our all-butter shortbread—packaged in distinctive red or blue bags—is especially popular,” he added.
Consumer base
He emphasised that while McVitie’s targets a broad consumer base, the brand’s mission remains focused on maintaining a fine balance between quality and price. “Customers value quality, but they also care about affordability. If we get that balance right, we earn their loyalty,” he stated.
Citing sales figures ranging between 35,000 and 40,000 units, Mr. Singh expressed optimism about future growth, attributing much of the company’s success to the enabling business environment in Ghana. “Various governments administrations in Ghana have supported innovation and practical ventures, creating a climate for businesses to thrive. For us at McVitie’s, that environment has been instrumental,” he said.
Touching on corporate social responsibility and recognition, Mr. Singh mentioned that while McVitie’s had received several awards, more acknowledgment waw needed for companies that contribute to national development. “Firms like ours, which create employment, contribute to the economy, and foster community growth, deserve recognition,” he said.
Commendation
Celebrated Ghanaian actor and Brand Ambassador, Kwame Dzokoto, has lauded the launch of a new range of McVitie’s biscuit products, describing the event as “short, precise, and very impactful,” while commending the brand for reinventing its classic favourites to suit modern tastes.
He expressed excitement over the newly introduced varieties, including McVitie’s Digestive Multigrain, McVitie’s Speculars Ginger, McVitie’s Choco Chips, McVitie’s Shortbread Bites, and McVitie’s Chocolate Shortbread. “I think this is truly a wonderful event,” he said. “It’s a great opportunity to be part of something so special.”
Innovation
With a legacy spanning over a century and a 32-year presence in the Ghanaian market, McVitie’s is one of the most recognised biscuit brands globally. Kwame praised the company’s ability to adapt and innovate, saying, “We all know the classic shortbread, but now they’ve introduced shortbread chocolate, cookie chips, ginger biscuits, and a delicious multigrain option as well.”
Having sampled nearly all the new offerings, Kwame was full of praise for their taste and quality. “The texture was just right—crumbly on the lips and melting on the tongue,” he remarked. “It’s been a delightful experience being here today.”
Particularly enthusiastic about the Chocolate Shortbread, he encouraged Ghanaians to try it. “It’s a wonderful invention, and I’m truly proud of it,” he said. He also highlighted the unique appeal of the Speculars Ginger biscuit. “As a fan of rich tea, I could really feel the ginger’s warmth—it delivers that signature kick in a familiar, comforting format.”
Kwame further applauded the affordability of the new product range, noting that the biscuits come in various sizes, with some priced as low as GHC 3. “That’s a thoughtful idea—it makes quality biscuits accessible to everyone,” he said.
The veteran actor further indicated: “As a biscuit lover myself, I highly recommend these to everyone. The original shortbread we all know has now been made available in a more compact, pocket-friendly size. It’s convenient—you can carry it with you and enjoy it anytime. I think it’s a brilliant move.”
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