The National Road Safety Authority (NRSA), in partnership with the Ghana Journalists Association (GJA), has engaged journalists in the northern sector to impress on them the need to make issues of road safety an integral part of their reportage and programming.
The move, which is in line with the NRSA’s ‘Arrive Alive’ campaign, seeks to get the media to use their platforms to contribute to reduction of road accidents in the country.
Statistics available show that about six deaths are recorded on the country’s roads every day, with countless number of injuries.
Factors
Addressing journalists at the forum, the Director-General of NRSA, May Obiri Yeboah, listed issues such as policy design, implementation, enforcement of indiscipline on the roads, among others, as factors that contribute to road accidents in the country.
She noted that the media engagement is therefore geared towards getting the participants to lead a strong campaign against indiscipline on the road.
Mrs Obiri Yeboah lamented about the deaths and injuries on the country’s roads, and appealled to the journalists to prominently feature road safety issues in their programming to change the situation.
She also urged the journalists to be passionate about road safety reporting as well as generate interest among the populace on reducing road crashes to ensure safety on the roads.
Journalists who attended the event lauded the ‘Arrive Alive’ campaign, and called for an end to interference by politicians and influential people in traffic offences enforcement efforts to ensure safety on the roads.
Source: dailystatesman.com.gh/Hamza Lansah Lolly
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