Access Bank has launched the “Perfect Start” promo, specially designed for children under the patronage of its early savers account.
This promo has no element of lottery, and rewards are purely based on participation in activities and earning points.
It has been designed to inculcate the culture of savings while showcasing their talent in a fun, educative and interactive way, targeting children from the ages of 5 to 17.
According to the Managing Director of Access Bank Ghana, Olumide Olatunji, the promo constitutes one of Access Bank’s long-term goals of promoting financial inclusion among specific segments of the market, including children under the age of 18.
He told journalists that the promo, which is currently running digitally, is part of efforts to adhere to COVID-19 safety protocols while creating opportunities for families to have fun and win amazing prizes.
“It is aimed at fuelling the dreams of young ones while providing the platform to learn, unearth and nurture their creative talents. It is to support parents and/or guardians with funds to help realise the dreams of their children or wards, through weekly, monthly and mega cash rewards,” he said.
He further said the promo also offers an end-to-end digital access enabling customers to open an account and fund the account on the website or through its other digital banking platforms, including Mobile Money (MoMo).
Mr Olatunji said ‘Perfect Start’ has a variety of activities that children can participate in to enhance their financial literacy skills and showcase their talents, namely Access Got Talent, Financial Literacy Games, Quizzy Sundays, using USSD code *901# for participation, Webinars and Friday Jams.
He noted that as the COVID-19 pandemic continues to destabilise education, businesses, companies, among others, institutions, including Access Bank Ghana, has taken into consideration the safety of customers and kids during this period.
“Access Bank continues to drive its financial inclusion objective through initiatives that redefine banking operations in the country,” Mr Olatunji noted.