The Board of Directors at Asaase Broadcasting Company Limited (ABC) has announced the appointment of Prince Moses Ofori-Atta as General Manager of Asaase Radio. His appointment takes effect from today, February 1, 2021.
Mr Ofori-Atta, known simply as Prince Moses – who has been the Head of Business at Asaase Radio since its launch in June 2020 – will support the group CEO, Nana Opoku Agyemang, in the achievement of the company’s objectives.
He comes to the job with experience that spans three continents and nearly three decades. Until recently, his skills in management, media and communications saw him as an editor for Africa’s leading magazine The Africa Report.
Prince Moses has been a member of Asaase Radio’s five-member Interim Management Committee, which had steered the station over the last three months. The team included Kojo Mensah, board member of ABC and Head Anchor on the Asaase Breakfast Show.
Welcoming the Board’s decision, the ABC Board Chair, Gabby Asare Otchere-Darko, indicated that the appointment of Prince Moses was in the right direction.
“Right from the onset, Prince Moses has been a key, keen member of the foundational team put together to build Asaase Radio into the multimedia station of choice for credible information, rich entertainment and responsible journalism.
“Multilingual and highly knowledgeable, Prince Moses will lead the team with proven professionalism, mixed with a humble appreciation of the challenging and competitive local media landscape. We expect him to bring the best out of the excellent team that he has at Asaase,” he said.
Prince Moses is forward-looking and has a strong bias for issues that are Pan-African, business news, environmental and ICT. This, according to Mr Otchere-Darko, sits in well with the DNA of Asaase Radio.
“Ghana’s hosting of the headquarters of the African Continental Free Trade Agreement and the recent unveiling of Accra as the ‘Commercial Capital of Africa’ makes our Pan-African, business and entrepreneurship orientations at ABC all the more relevant. This new appointment shows our ambitious drive to contribute to this African project,” he added.
He noted that Prince Moses’s appointment is indicative of the company’s strategic push for continental consensus building, especially in the area of trade and movement of people, as a catalyst for social and economic development.
The new GM is co-founder of World Radio Paris, a Paris-based English radio station launched in 2003. He was Editorial Director for former online publication giant and owners of the Afrik news websites L’Afrique Sur Internet.
Prince Moses was Online Editor-in-Chief at the multiple international award-winning The Africa Report (where he worked alongside the likes of Patrick Smith and Nicholas Norbrook). He was also product manager at Jeune Afrique, the publisher of The Africa Report. He also has experience in TV in Côte d’Ivoire, where he hosted a series of TV shows with veteran Francophone Afrique Étoile broadcaster, Macy Domingo.
As Africa representative of Cercle Jefferson – a high profile Paris-based business and political association – and former president of France-based journalism think tank, Cercle Andrew Young, Prince Moses brings on board a strong understanding of diverse socio-political dynamics.
Speaking after his appointment, he expressed optimism that “We hope to use our platform to encourage the development of an ecosystem that provides the tools for both young and seasoned entrepreneurs and businesspeople to thrive in Africa’s new commercial space. Asaase Radio’s motto as ‘the voice of our land’ speaks to Ghanaians who depend on objective information and expert analysis to make critical decisions.
“Economies across Africa, including Ghana, stand on the stilts of the micro, small, medium sectors, and their importance as levers of growth and sustainable livelihoods cannot be over-emphasised. That is why we are particularly interested in providing a platform that connects new trends in business, entrepreneurship and technology to our very own indigenous understandings.”
He has a Master’s Degree in Service Management from ESTHUA at the Université d’Angers, France, and a Master’s Degree in Development Studies (Development Economics and Public Financial Management) from the prestigious Institute of Development Studies, U.K.
ABC has under its umbrella Asaase Radio Accra (99.5), Asaase Radio Kumasi (98.5), 123 FM, Tamale (99.7), and growing.