Concerns are growing among Ghanaians and party faithful regarding the difficulties faced by the New Patriotic Party (NPP) flagbearer in selecting a running mate.
Sceptics have also raised questions about the role and interest of the National Intelligence Bureau (NIB), a state institution that has surveyed party executives nationwide to determine the acceptable candidates to partner with the flagbearer.
The survey
The survey, which uses a small and arguably unrepresentative sample, aims to gauge support for five shortlisted candidates based on their perceived party backing.
However, critics have called this approach unusual, inefficient, and indecisive. They argue that this method lacks robustness and may not yield truly representative outcomes, as party membership alone cannot guarantee the party’s victory.
It is noteworthy that a candidate who enjoys popularity within the party but lacks acceptance among floating voters and non-members cannot be the ideal choice.
Indeed, this process appears unconventional and counterproductive, reflecting indecisiveness and superficial efforts rather than substantive strategy. Despite challenges such as voter apathy and dissatisfaction, party loyalists are likely to support the flagbearer regardless of their running mate.
Therefore, the flagbearer must choose a running mate who can attract political support beyond the NPP’s traditional base, thereby enhancing the party’s prospects in the general election.
Appealing
An ideal running mate should appeal to the party’s loyal and undecided voters, as well as those outside the party. Party members may perceive a candidate as well-liked, but they may not be accepted among floating voters and non-members, making them an ideal choice.
The flagbearer’s ability to secure victory hinges on identifying crucial constituencies. These areas can significantly impact electoral outcomes. Considering the Chief of Staff as a potential running mate could enhance the chances of a resounding victory since she represents and belongs to multiple constituencies.
The selection team should endeavour to rely on thorough academic research and unbiased analysis to provide the flagbearer with credible, objective insights, rather than opinions driven by self-interest. Such a strategy will better serve the party’s goal of securing a broad base of support.
Prof. Joseph Danquah
University of Bradford, UK
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