The Public Relations Department of the Ghana Institute of Journalism, a constituent of the University of Media, Arts, and Communication, has announced the introduction of new Diploma, Bachelor of Arts, Master of Arts, and Master of Philosophy programmes.
A statement released by the Public Relations department of the University, said the newly introduced programmes are aimed at providing graduates with qualifications that guarantee them innovative skills in the public relations and marketing industry.
It added that the programmes will equip students with the ability to develop analytical skills and critical thinking necessary for both entry and managerial-level roles.
“Students admitted into the programme will be well-grounded in the theoretical and practical trends in Public Relations (PR) and marketing such that they can apply their knowledge in leadership and provide counselling services to organisations”, portions of the statement read.
The statement further highlighted the key areas of programmes’ focus as Strategic Public Relations Management and Campaign Planning, Brand Strategy and Evaluation, Strategic Marketing Management, Crisis and Reputation Management, Internal Communication, and Change Management.
Other key content areas include Corporate Social Responsibility and Sustainability, Advertising Management, Digital Communication, Public Relations for the Public and Non-profit Sectors, and Consumer Behaviour.
The statement assured that the programmes when successfully completed, will afford graduates a competitive edge in entry-level jobs such as PR, marketing, events management, copywriting, entertainment and sports PR.
It will also enable graduates have practical knowledge in corporate communication and branding, digital communication, digital marketing, marketing communication, content management, and content creation.
“Students may also start their lecturing career after completing the Master of Philosophy programme as most universities require an MPhil certificate as the minimum requirement for an entry-level role in academia,” the statement added.
Meanwhile, the University has maintained regular and weekend arrangements for students enrolled in all of the programmes.
The PR Department is a constituent of the Faculty of Public Relations, Advertising, and Marketing (FOPAM). The Faculty was established in January 2011 and became fully operational in August of the same year. Before this time, it was only a department that ran alongside other departments in the Institute.
It has three departments, namely the Department of Public Relations, the Department of Advertising, and the Department of Integrated Marketing. These departments are tasked with developing, revamping, and teaching courses, organising lectures, seminars, simulation exercises, and field trips to boost students’ appreciation of course contents and how they apply in the world of work.
To learn more about the new programmes, click https://gij.edu.gh/notice/fopam-admission-brochure/ to download the brochure.