President of CADEG and Group Chief Executive Officer of NABUS Motors, Obrempong Nana Adu Bonsu Agyekum Prempeh
The Chamber of Automobile Dealership Ghana (CADEG) has welcomed the official entry of GAC vehicles into the Ghanaian market, describing the development as a significant addition to the country’s growing and increasingly competitive automotive industry.
President of CADEG and Group Chief Executive Officer of NABUS Motors, Obrempong Nana Adu Bonsu Agyekum Prempeh, said the arrival of GAC should be viewed within the broader transformation of Ghana’s automotive sector and the changing expectations of consumers.
Speaking at the official launch of GAC vehicles in Accra, Nana Adu Bonsu Agyekum Prempeh said the combination of GAC’s automotive capabilities, focus on technology and product quality, and FET AUTO’s commitment to the Ghanaian market had the potential to broaden consumer choice and strengthen competition.
He said the development could also encourage higher standards and contribute to the next phase of growth in Ghana’s automotive industry, provided the brand sustained reliable service, technical support and a long-term commitment to the market.
“The official entry of GAC into Ghana should be viewed within a much broader story: the continuing transformation of Ghana’s automotive industry and the changing expectations of the Ghanaian consumer,” he said.
According to him, the modern Ghanaian vehicle buyer is becoming more informed and discerning, with consumers increasingly considering factors beyond the mere ownership of a vehicle.
He identified safety, reliability, fuel efficiency, technology, value for money, availability of spare parts, warranties and dependable after-sales service as some of the key considerations influencing purchasing decisions.
Nana Adu Bonsu Agyekum Prempeh therefore urged automotive brands entering Ghana to recognise that the market opportunity came with significant responsibility.
“A strong automotive market cannot be built only around the number of vehicles sold. It must be built around customer confidence and long-term value,” he said.
He stressed the need for an automotive sector in which consumers could trust the information provided to them, the vehicles they purchased, warranties offered and technical support available throughout the lifespan of their vehicles.
To achieve this, he called for greater professionalism, transparency, responsible dealership practices and stronger industry standards.
Nana Adu Bonsu Agyekum Prempeh said CADEG remained committed to working with government, state agencies, manufacturers, dealerships and other stakeholders to build an automotive industry that was competitive, sustainable and responsive to the needs of Ghanaian consumers.
He also assured GAC and FET AUTO of CADEG’s support as they work to establish a strong and trusted presence in Ghana.
The CADEG President also called for greater attention to the future of mobility, warning that Ghana could not afford to approach the global automotive transition merely as a consumer of finished technologies.
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