Lotto marketers in the country will soon have their concerns and challenges addressed as steps have been taken to set up welfare a fund for all licensed Lotto Marketing Companies under the National Lottery Authority (NLA).
The fund, when officially set up, will promote the shared objective of improving revenue generation, by enhancing operations of Lotto Marketing Companies under the Authority.
It will also improve the conditions of the collective body of lotto marketers.
KGL Technology Limited, a licensed online Lotto Marketing Company, is the driving force of the initiative. The company is also the owner and operator of Keed-NLA’s online and *959# platforms.
A statement from the NLA indicated that the boards and leadership of KGL Technology Limited, NLA and Association of Lotto Marketing Companies are in final stages of discourse to settle on the seed amount as well as the criteria and modalities for Lotto Marketing Companies to access the fund.
“All finalised details after the discourse will be communicated to all stakeholders in due course,” the NLA assured.
Portions of the statement underscored the importance of technology and digitisation ,which are rapidly becoming the mainstay of consumer preference.
“It is in response to these trends that the Authority has aligned its operations to the government’s policy on digitalisation, and is currently exploring digital solutions to safeguard and augment the revenue generating capacity of existing lottery sales channels,” it said.
“A core mandate of the National Lottery Authority (NLA) is to market and sell differentiated lottery products to create a viable revenue stream for the government’s development agenda,” the statement said.
According to the statement, KGL Technology Limited, through the Keed-NLA’s suite of online games, remains committed to both the revenue generating objectives and welfare of the collective.
It is with this intent that KGL Technology Limited is leading the charge and committing sustainable financial and resource investment into Corporate Social Responsibility aligned to the National Lotto Act 722.
KGL Technology Limited’s operation of the Keed-NLA’s online and *959# platform and its subsequent positive impact on growing revenue and player acquisition have fast become an integral wing of the NLA.
According to the Authority, “KGL’s efforts in assisting the Authority to achieve its goal for the Consolidated Fund have been even more significant with the challenges of the coronavirus pandemic.”